Work Towards Inclusion

Art Direction
Identity
Social
Web

I came on board at Rutgers University with the aim of bringing the first-ever Diversity Strategic Plan to life through integrated storytelling.

Four years later, I’ve achieved that through the creation of our “Work Towards Inclusion” brand identity and “Progress Playbook,” which I creatively directed and co-designed with an external agency.

These initiatives have enabled us to spotlight local progress through podcasts, shine a light on synergistic work happening across the institution, and keep the momentum going forward.

This dynamic brand strategy has moved us from ideals to actions, to be more than just words as we influence policy and people.

Creative Director: Jason Brandon
Design Agency: Justin Kemerling Design Co.
In-house Design Intern: Brendan Saychaleune

Deliverables

Brand Guide: Verbal & Visual Identity
Social Media Posts
Web Pages
Swag

Long-form Brand Guide

Short-form Brand Guide

Brand Elements

Swag

Breakdown

Animation