Campus Climate Survey — Jason Brandon Communications

Improving Campus Climate

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Social
Web

The first-ever Campus Climate Survey asked students, faculty, and staff about their perspectives on diversity, equity, and inclusion at the institution.
I mobilized rapid-response communications for the administration of the survey, driving above-average engagement from 100k stakeholders during local and national unrest in Spring 2023.
When we released the results in Spring 2024, we launched dual data-driven campaigns, asking audiences to “Face the Facts” and reminding them “This is Who We R.”
We also created the Campus Climate Action Planning Guide to support leaders in understanding and using the data made available by the surveys.

Creative Director: Jason Brandon
Design Agency: Amanda Knapp Designs
Livestream Production: Rutgers University Media Productions

Deliverables

Rapid-response Messaging
Social Media Posts
Web Pages
Print Materials

Campaign Highlights

Data Presentations

Multi-tiered Engagement

Senior Leadership Toolkit [Confidential]
University-wide Communicators Toolkit [Available upon request]
Faculty, Staff, and Student Giveaways

Press

Learn About DEI Campus Climate Survey Results
Read

Praise

“ This is why inclusion (co-design) is important when engaging people with lived experiences facing inequities for system and culture level transformation.”

–Shemekka Stewart-Isaacs
CEO, Shamekka Ebony Firm